Everyone tells you what to do but no one tells you what not to do. What is far more better because now that you know the list of things you shouldn’t do that means rest of the things can be done, RIGHT?! And if you are looking for what not to do on #YouTube? what not to do when starting YouTube? what not to do YouTube channel? what can you not do on YouTube? then this one's for you.
As you start your new YouTube channel, you probably have an idea of the few things that you need to do to be successful. However, just as essential as it is to know what to do, it is equally important to avoid the mistakes. Here are four most common mistakes that you need to avoid when you start your YouTube channel
“A smart man makes a mistake, learns from it, and never makes that mistake again “
Mistake #1 – Avoiding Your Audience
Like it or not, your audience is the only reason why you have a YouTube channel in the first place. Without them, you will never find success. If your audience asks you questions or leaves you feedback in the comments section of your videos, then you need to reply to them as often as possible. You need to make sure that you respond with thoughtful answers that fit the question being asked. The more that you engage with your viewers, the more connected they will feel with your business.
Here, I can give you a pro tip…..Instead of just saying “Thanks!” etc. I would usually end my sentence in a reverse question. For instance,
“What was the best tip you got from this video?” This will not only bring back the user but also they will respond to it which means it’s an extra engagement which will add up to the overall ranking factor of the video. I know you guys are crazy… here’s a visual example I found from web.
Mistake #2 – Not Optimizing Your Video Titles
Google acquired YouTube in 2006, which makes a lot of sense that both search engines would use titles in their search algorithms. If you don't include relevant keywords in both your title and video description, your audience won't be able to find you in the search results. You need to make sure that you create unique and engaging titles that incorporate relevant keywords so that your videos can appear higher up in the search rankings.
I know, I know you guys always question me “WHY?” here are two reasons:
Google acquired YouTube in 2006, which makes a lot of sense that both search engines would use titles in their search algorithms. If you don't include relevant keywords in both your title and video description, your audience won't be able to find you in the search results. You need to make sure that you create unique and engaging titles that incorporate relevant keywords so that your videos can appear higher up in the search rankings.
I know, I know you guys always question me “WHY?” here are two reasons:
- If you title your YouTube video right then it will show up in search results which will help you rank
- Ranking a video in turn will help you get more views and build up your audience which in turn will keep your video on top forever because there’s just too much engagement on your video that it looks the most relevant to show it up first on search
Mistake #3 – Not Branding Your YouTube Content
If you fail to brand your videos, it makes it that much harder for your viewers to recognize videos that you've produced. This is especially true when they are viewed on other social media platforms, blogs, or websites. Properly branding your YouTube videos is relatively easy and is incredibly useful. You can do this by adding a branded intro to your video, displaying your brand in the video background, include your brand on the thumbnail of the video, or showcase your merchandise.
Mistake #4 – Not Customizing Your Thumbnails
YouTube allows you to choose any thumbnail that you want for your videos, which is what will show up next to your video title in the search results. If you don’t choose your own thumbnail image, YouTube will assign it a random thumbnail. To better engage your viewers you want to make sure that you add your own custom image that best represents each specific video you produce. I personally use canva.com and fotor.com (Not affiliated or anything, just sharing the tools I use)
Check out my cool thumbnails :D
Mistake #5 – Not…………….
I said this article will contain just 4 mistakes remember? ;D
So, When you're building your YouTube channel, these are four things that you need to avoid. Keep this in mind, and you'll be well on your way to growing a successful YouTube channel for your business.
I said this article will contain just 4 mistakes remember? ;D
So, When you're building your YouTube channel, these are four things that you need to avoid. Keep this in mind, and you'll be well on your way to growing a successful YouTube channel for your business.
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